OVERVIEW
The CATS Report is a flagship annual publication that brings together feline statistics, research and insights from across the UK. Designed to present complex information in a clear and engaging format, the report combines editorial content, data visualisation and strong visual storytelling to make key findings accessible to a wide audience.
The CATS Report
ABOUT THIS PROJECT
Working closely with the Cats Protection editorial and stakeholder teams, I was responsible for the design and production of the report from initial content planning through to final artwork. The project involved developing the publication's page architecture, creating consistent layouts, and ensuring clarity across typography, imagery and editorial content.
A key element of the report was transforming large volumes of data into engaging visual content. Custom charts, infographics and data visualisations were designed throughout to communicate complex information with accuracy, accessibility and impact. Produced in Adobe InDesign, the final publication balances detailed research with a polished, reader-friendly design.
DELIVERABLES
UK printed and digital report
x3 devolved printed and digital reports
Email and social launch supporting assets
PROGRAMS
InDesign
Photoshop
Figma
Got a project in mind?
Whether you need an extra pair of hands or a fresh set of eyes, I’d love to hear about it. Drop me a message and let’s chat.