OVERVIEW
The National Cat Awards is a prestigious annual event celebrating the extraordinary bond between people and their cats. With thousands of public nominations submitted each year, the awards generate significant engagement across multiple categories before culminating in a high-profile ceremony attended by finalists, media, influencers, public figures and key supporters.

National Cat Awards

A woman with dark hair and a short bob cut speaking at a podium with a sign that reads "Cats Protection." She is smiling and wearing a patterned blouse, with purple lighting in the background.
Three wooden cat-shaped awards with gold and purple accents on a table, each engraved with the words 'National Cat Awards 2025' and different titles: 'Incredible Cats Winner', 'Senior Cats Winner', and 'Connected Cats Winner', with the categories 'Void', 'Carrot', and 'Fizz' respectively, set against a colorful, shiny tiled background.
A large event hall illuminated with purple lighting, decorated with elegant architecture, including arched windows, columns, and detailed ceiling moldings. The hall has rows of transparent chairs, and a stage with screens displaying the text 'CAT PROTECTION' and silhouettes of cats, indicating a feline advocacy event.
An art exhibition room decorated with large cat photographs, featuring purple lighting and chandeliers, with easels displaying cat pictures along the walls.
Two men stand in front of a colorful, sparkly backdrop with the words 'Arts Protection' in pink and purple. They are laughing and appear to be having a good time.
Decorative wall with purple and orange mosaic tiles and a black sign that reads 'Protection' in stylized text.

ABOUT THIS PROJECT
I was responsible for creating and delivering the visual identity for the awards campaign and event experience, ensuring a consistent and engaging presence across every audience touchpoint. The work included event branding, invitations, presentation graphics, social media content, digital advertising and on-screen assets for the live ceremony.

Working closely with stakeholders, production partners and suppliers, I managed the creative rollout across both print and digital channels. The focus throughout was to maintain a polished, professional and memorable experience that celebrated the awards while strengthening audience engagement and brand recognition.

DELIVERABLES
Invitations, printed and digital
The Cat magazine adverts
Programmes
Thank you cards
Bespoke trophies
Runner-up certificates
Social media content
Email banners
Presentation design

PROGRAMS
InDesign
Photoshop
Figma
PowerPoint

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